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Why Choose Craftsman?
The Craftsman promise is an extension of Sears reliability and the high-quality products that the retailer has produced over the years. The foundation of the brand is to provide customers with dependable tools that are backed by a top-notch customer service and repair team. The brand combines this with innovative technologies that help provide you with the best tools available to make your life easier.
History
To get to know Craftsman, we’ll take you through the brand’s early years, breakthroughs, founding, and how it holds up in the market today.
Founding and Milestones
This trademarked brand was registered as an official Sears brand back in 1927 by Arthur Barrows, who was head of Sears’ hardware department at the time. He liked the name and bought the rights to it from the Marion-Craftsman Tool Company for only $500. Back then, Sears used what was called the “good, better, best” pricing system for their tools, and this brand was classified as their middle-tier brand. However, they also had products labeled Professional and Industrial that were placed in the highest pricing tier.
During this time, the majority of customers who used Craftsman tools were farmers, and Tom Dunlap, Barrow’s successor, was the one that added chrome plating to the tools, which helped to bring the brand into the automobile age.
In 1929, Craftsman released its first electric drills onto the market, and they received raving reviews about how well-balanced and easily handled these new drills were.
In 1940, company executives found that their sales increased 1,550% since the brand was announced, and this was partially due to several aircraft schools exclusively using their hand tools while training new aircraft technicians. As the years moved on, the brand released several types of tools from hand tools to electrical tools, like lawnmowers and chainsaws that made a difference in residential and commercial settings.
In 1981, President Jimmy Carter was presented with a Craftsman woodworking set as a farewell gift as he left office. Only three years later, Craftsman introduced the first electronic portable and bench power tools for the masses. In 1991, the brand’s loyalty club debuted. It was designed to help members of the club save money on their products, and within the first four months, Sears reported that the club was able to save their customers over $250,000. In the early 2000s, their tools became some of the top products used in the United States armed forces. Theses items were available at more than 150 Air Force and Army Base exchanges and post exchanges worldwide.
In 2017, Craftsman won a prestigious Edison Award for innovation due to its flex claw hammer. The following year, the company was purchased by Stanley Black & Decker. This was a huge jump for the brand. Stanley Black & Decker began to expand the sales departments of the brand, allowing it to be sold by an increasing number of online retailers.
It was also in 2017, that the brand’s products began to be sold at Lowe’s, which was the first new distribution announcement about these products after the company was purchased by Black & Decker. However, even though the deal was made in 2017, Lowe’s announced that Craftsman products wouldn’t be available in its stores or online until the second half of 2018.
Then in 2018, the brand took on the saying “We Build Pride” as its motto, which helped the company to connect on a more personal level with its customers. It was a promise from the brand to revive the long-established pride in quality products that it has always been known for. Plus, they made it so that their tools were not only considered high-performance but were also more accessible for purchase.
Production and Manufacturing
Products
Craftsman is one of the top manufacturing brands for most types of tools, including power tools like drills and sanders. The company also produces a variety of chainsaws in multiple types. These offerings include:
- Electric chainsaws
- Gas chainsaws
- Corded chainsaws
- Cordless compact chainsaws
- Battery chainsaws
- Cordless chainsaws
This brand is known for manufacturing its products in the United States, but the manufacturer uses materials purchased from all over the world to produce high-quality products. This helps to ensure the quality and durability of its products. The company has an extensive research budget that helps to ensure the products it offers will meet or exceed the industry’s standards.
Manufacturing
Craftsman is a brand that takes pride in having all of its products manufactured in the United States. They have several factories across several states, which help to provide jobs to United States citizens and bring their customers quality products produced in their backyards.
It is constantly introducing new products onto the market, and it is always looking to open new plants to be able to expand and reinforce its commitment to U.S. manufacturing. The company uses top-quality materials from all over the world to manufacture its products.
Describe a flagship factory (if one exists). Include the manufacturing processes/technologies that they use (this is often called out in marketing), as well as any special/quality/certified materials. [Copy over this paragraph block with content]
Key Facts
Craftsman started as an official Sears brand, but over the years, it has evolved and is now sold in a variety of retail stores. It has grown to be one of the most popular tool brands on the market. The company has won multiple awards for its product lineup, including multiple awards from Popular Mechanics. The brand also offers multiple tiers in its loyalty program, known as the Craftsman Club, that offer different benefits for members.
This is a brand that has select products proudly made in the United States with materials from around the globe. This allows the company to support American workers by providing them with jobs while still using the best materials available to provide top-quality products.
Each of the brand’s manufacturing facilities follows USA guidelines that help to make the Earth cleaner and safer for the future. They also use several developed technologies in their products like the 42 cc 2-Cycle engine.
Warranty Information
When the brand was released by Sears as one of its official brands, most Craftsman products were backed by a full lifetime warranty, which is common for many Sears brands. In recent years, many of the new models began to offer limited lifetime warranties instead. Plus, there are a few products that come with 1-year to 5-year limited warranties.
One of the biggest differences between the lifetime warranties and limited warranties is the type of proof representatives require to honor the warranties. For instance, for most lifetime warranties, Craftsman does not require any proof of purchase for the product. All that is needed is to return the product to a retail partner or contact its customer service for a replacement. However, for its limited warranties, proof of purchase is generally required upon submitting a warranty request.
If your product falls under a different type of warranty, you can find out the information about that warranty on the website. Just find your product type under the selections and then find the warranty given on your product. This page will give you any information pertaining to your specific warranty.
One stipulation to its warranties is that they will only replace the product if the product fails to perform due to natural defects and not due to mistreatment of the product. This usually includes defective materials or physical defects in the design that make the product not perform the way it should.
Craftsman Appliance Parts
If your chainsaw has parts that you need to replace for whatever reason, you can go to this link to find what you need. All you have to do is located the product model number on your device and click the proper button on the page to find a list of part replacements.
Check Out More Craftsman Content From Chainsaw Selector
Craftsman Chainsaw Product Reviews
Here, you can view our Craftsman chainsaw reviews to get a better understanding of which model will be most ideal for your needs. We cover chainsaw specs, fueling options, special features, and more.
Craftsman Chainsaw Roundups
If you want a look at some of the best chainsaws Craftsman has to offer, we can show you the top-of-the-line products that they provide and some of the key features that help to set them apart from other chainsaws in the same categories. These include engine type and fuel type to provide you with the most recommended options available.
Craftsman Press Releases
When looking for press releases that deal with Craftsman products, you can find all the information needed here. We have compiled information on the latest press releases from the brand to ensure you have all the information required to make an informed decision on your next product purchase.
Craftsman Recalls
When dealing with tools, it is essential to trust the company you purchase the tools from. Here, you can find all the information needed for any products that have been recalled by the brand, including where you might have purchased them. You can also find out the issues that led to the recalls as well as the risks of using the products in question.
Where To Buy
When the brand was first founded, it could only be purchased from Sears, but this is no longer the case. Now, you can purchase Craftsman tools and products from most major online retailers.
Deals
In addition to providing you with information on the brand and its chainsaw models, we can direct you to affiliate pages where you can find special sales and deals that might be going on. Some of the models might have special pricing attached to them on these sites.
Similar Brands
We’ve provided you with ample information on Craftsman and its chainsaw lines. However, we understand that there is always a need for more choices when trying to find the product that will work best for you. When looking to expand your chainsaw search, you might consider some models from these brands as well:
Online Presence
Contact Information
There are a few ways that you can get in touch with a Craftsman customer service agent, and the brand’s representatives make a point of assisting its customers to the best of their ability. Here are some of the most common ways to get in touch with a Craftsman representative.
- Contact Form
- Live Chat
- Email Contact: craftsman@sbdinc.com